Thursday, October 19, 2017

Online marketing research

Market research helps to identify customer preferences as well as get feedback from them. It also enables you to become aware about the demand of your products and services in the market. Through this instrument small firms can seek commercial success and develop their business. Market research helps to find out the gap in the market and also ensure customer satisfaction through feedback. You have got to incorporate it in your marketing plan. Online Marketing Research has made market analysis easier and faster.

We at E-Aspire IT provide an all encompassing online marketing research through different marketing research tools like: 

  • Online Surveys- We conduct online surveys to collect information about customer preferences. The data collected helps to evaluate how consumers are responding to the product or service. Online surveys help to chalk out a better online marketing strategy that will give better results. Survey questionnaires can be mailed to consumers to determine satisfaction levels and to gather feedback. Such questionnaires can be also be mailed to random Internet users to identify market trends. There are closed-end or open-ended questionnaires. The first one offers users questions with choices like excellent, good and fair. On the other hand open-ended surveys ask for impromptu reactions.
  • Social Media- Social media websites too can be used to gather important information about market behaviour. Social media networks provide general data of registered users and this can benefit market research. The information gathered through social media can be very valuable to you as it gives an insight of general and potential customer preferences. Our research team has the expertise in conducting online market research and gathering information about targeted customers, general demand for a particular product/service and identifying competition. We can help you to sketch out a suitable online marketing plan through online marketing research.

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